Like every conscientious business owner, I am constantly trying to improve the product I am delivering, while at the same time differentiating from what my competitors are doing. I’m very attached to the products I use because I know how they perform and I know when and where I can use them. I have recently given thought to a shift to even ‘greener’ products than the ones I currently use.

Mythic Paints, a company out of Mississippi, has introduced a line of completely non-toxic paints to the market. I feel this will be a game changer as far as the products we choose to use in our homes, and around our children and pets.

Mythic is aggressively compiling a network of local paint stores to carry their line, which was previously only available online, and I think that, in addition to involving HGTV’s David Bromstad and his signature color collection, will really give this line of paints the branding it needs to get out it’s message of reducing the VOCs that are emitted into the atmosphere.

I am excited to try this paint, and even more excited to hear about a professional line that is being developed to compete on price with the Benjamin Moores and Sherwin Williams’ of the world.